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BBC 1Xtra Charlie Sloth TV Show- Visualisation

Pitch – To create the biggest online video brand for young audiences about hip-hop in the U.K and beyond.

Combining the credibility of 1Xtra, with the best elements of street broadcasting and the outrageous personality of Charlie Sloth, the idea was to create a hugely entertaining – yet authoritative – weekly destination for U.K rap fans within the BBC iPlayer.

Created for the content creators Somethin Else

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