Pitch – To create the biggest online video brand for young audiences about hip-hop in the U.K and beyond.
Combining the credibility of 1Xtra, with the best elements of street broadcasting and the outrageous personality of Charlie Sloth, the idea was to create a hugely entertaining – yet authoritative – weekly destination for U.K rap fans within the BBC iPlayer.
Created for the content creators Somethin Else
Limited edition of only three copies, priced at £125 each, with all proceeds going to the Fed Charity. http://wearesynesthesia.co.uk