Commissioned by Channel 4 Education.
It’s a game about bullying. It’s not a game about bullies.
In the game you play as one of four new students at Northshore Academy. As the new kids you start the year at the bottom of the social ladder. The only way to climb the ladder is to gain Kudos by playing mini games and by moving along the game board towards the end of the school year.
I was involved at every stage of this campaign.
This was not the final look app but stage three (my design).
It was a fantastic project to be a part of.
The App invited you to get creative and make beats out of your own movement.
These beats could then be uploaded to The Global Beat – the biggest musical collaboration in history.
The campaign won the bronze award at this years Cannes Lion festival for creativity.